Online Reputation Management, Trends & News
Why responding to customer reviews is so important
There are a handful of proven online reputation management strategies to help you achieve this – generating more customer reviews is one way. In fact,…
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Industry Trends, Online Reputation Management, Trends & News
Why Law Firms Need a Reputation Management Strategy
Statistics don’t lie. Three out of four consumers (75 percent) trust a company more if it has positive reviews, while 60 percent say negative reviews…
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Fact or Fiction, Industry Trends, Online Reputation Management, Trends & News
Reopening Or Soldiering On: You Need Online Reputation Management More Than Ever
Whether your business has continued operating throughout the pandemic or it is reopening after being required to shut down for a while, tending to your…
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Industry Trends, Influencer Marketing, Trends & News
5 Mistakes to Avoid with Influencer Marketing
Let’s start with some statistics that clearly demonstrate why influencer marketing should be part of your marketing mix: 92% of people trust recommendations from individuals…
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Industry Trends, Trends & News
5 Ways to Make Your Influencer Marketing Effective
Do you know that 71% of marketers claim influencer marketing brings them higher quality customers and traffic — and for every $1 spent on it,…
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Online Reputation Management, Other News, Trends & News
COVID-19 and Reputation: The Growing Importance of Business Listings and Reviews
It’s certainly not news that the pandemic has had a significant effect on businesses around the world, especially those in the retail, food services, local…
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Industry Trends, Online Reputation Management
5 Ways To Effectively Manage Your Online Reputation
No matter what kind of business you have—offering a product or service; operating via a storefront, online, or combination of the two; selling locally, regionally,…
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Industry Trends, Online Reputation Management, Trends & News
What is Online Reputation Management in Digital Marketing?
A recent United States E-commerce Country Report noted that a whopping 88 percent of consumers research their buys online before making a purchase, either online…
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Industry Trends, Online Reputation Management, Other News
4-Step Checklist for Reopening Your Business
Businesses are starting to reopen throughout the nation. Are you prepared? As 90% of consumers use the Internet to find a local company or search…
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Case Studies
Influencer Marketing – Sugar Momma, Humboldt Distillery & Glendalough Gin
We knew there was an opportunity to tap into our network of micro- and macro-influencers to build our clients’ brands online through meaningful engagements. We…
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