Five Reasons Your Company Should Start Using Influencer Marketing
When it comes to Influencer Marketing- we got you! Here are 5 reasons why you should be using Influencer Marketing to grow your company.
1. Influencer Marketing Has Been Around For Over a Century
Did you know that you have been exposed to influencer marketing your entire life? It began in 1890 with an authentic face we all know and love, Aunt Jemima. It continued to be used and in 1931 Coca-Cola introduced Santa Claus to advocate for its brand. Over a century later, influencer marketing is an exponentially growing industry and estimated to be a $10 billion industry by the end of this year!
2. It is Essential in Today’s World
Influencer marketing offers an authentic way to advertise a product or brand to a specific target market through social media.
You may be asking yourself who is an influencer? An influencer has a large following base on social media and uses their platform to influence their audience. Influencers are successful because their followers see them as an authentic public figure.
Since today’s society has moved from television-based to social media-based advertising, 70% of teenagers trust influencers rather than traditional celebrities and 86% of women use social media in order to make purchasing decisions. Because so many demographics are seen on social media, influencer marketing can be successful in many different niches.
It is essential to use influencer marketing during these unprecedented times of the COVID-19 virus. Because we’re seeing so many companies move to working remotely and government shelter-in-place orders, people have resorted to social media to pass the time. It is important now more than ever to begin influencer marketing to build brand awareness and stand apart from the saturated noise on social media. Working with a partner agency that has a network of already established influencers who align with your brand and target market can help you build your brand online and drive sales to accounts and your website.
3. Micro-Influencers are IN!
Micro-influencer marketing is influencer marketing on a smaller scale. The major difference is that these influencers have a smaller following, typically less than 10,000 followers. The content they create tends to be more authentic because instead of posting sponsored ads they are posting content for brands they actually believe in. Because their audiences are targeted more narrowly, they typically have more engagement than influencers who have hundreds of thousands of followers. In fact, when surveyed, over 82% of people said they would buy something that a micro-influencer recommended.
4. Great Results With High Return on Investment
Companies that use influencer marketing receive a high return on investment (ROI). In fact, for every $1 spent, a company, on average, will make $6.50 in revenue. One reason it is so successful is because of the breadth of potential target markets.
On Instagram alone, there are 1 BILLION active users monthly! Eighty-nine percent of marketers claim that it is the most important social media app for influencer marketing. Facebook more than doubles that with 2.5 BILLION monthly active users. This large user base also ensures that every company is able to find an influencer who fits their mold and advocates for their companies beliefs.
Does receiving a high return on investment peak your interest? Click here to contact us to learn more about our influencer marketing services and how we can get you the best ROI.
5. It is More Effective Than Other Marketing Sources
Did you know that 80% of marketers agree that influencer marketing is effective? It is effective in increasing brand awareness and improving direct response. It helps with expanding the social reach of your brand and improving engagement activity. Influencer marketing also improves your click-through rate, downloads, leads, and sign-ups.
Another reason influencer marketing is more effective than other marketing sources is that 71% of marketers claim influencer marketing brings them higher-quality customers and traffic than other marketing sources. This is important because it doesn’t only reach more people but it reaches a niche market. This is valuable to a company’s sales and returns on investment.
The most valuable part of influencer marketing is building trust. Those loyal customers that find your brand through influencer marketing trust the influencer they follow. They have built a relationship and will be loyal to them and their purchasing advice. This will eventually result in a relationship and loyalty to you and your brand.
Does this sound like something that could improve your brand’s reach and sales? Click here to contact us to start increasing your brand awareness and engagement activity!
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