Four Reasons to Partner with Mirus for Influencer Marketing
We know the struggle. You’ve tested influencer marketing yourself, only to have spent hours screening profiles and audiences, corresponding with multiple brand influencers, training them, and hoping all parties are aligned on expectations. Was the time worth the value of the posts?
Enter Mirus, your partner in planning and executing an influencer strategy that saves you from the stress of implementing solo. We free your marketing and social media teams to use your time to focus elsewhere. Here are four reasons you need a partner like Mirus to grow your presence and hit sales through trendy online channels.
1. Access our expertise
Our Mirus influencer marketing strategy was built by our team of creative experts in content production and brand management. We are sharp with catching your brand message because we’ve been following your brand since its inception to the retail space. Also, added points for being social media savvy content creators ourselves.
Screening and onboarding the right influencers takes a tremendous amount of time and effort. Luckily, we have already vetted our influencers from our vast network of trained brand representatives. We have learned and tested their audiences and are able to match your brand with someone with influence over your target following. Whatever your niche is, we have the content producers to fit your target marketing: fitness, fashion, music, outdoors, wellness, pets.
Each campaign has different objectives and our initial role is to understand your audience and find ways to intrigue them and urge them to take action. Our influencers are real people – their posts are authentic representations of their lives. Having this genuine introduction of your brand from influencer to their following, encourages the audience to trust their suggestion and promote engagement with your brand or products. According to Forbes, 92% of consumers trust the recommendations of people they follow on social media rather than direct advertising from a brand.
Influencer marketing is not one-size-fits-all and partnering with us will expand your reach to your right audience. Find out more here.
2. Capture Creativity
The Mirus origin story is increasing brand awareness and driving sales. We apply this criteria to delivering your message and content in the online sphere. Planning the message and delivering it with creative care is what gets us excited about working with you. If you don’t have an expansive marketing or social media team behind you, let us work on designing new concepts that are Instagram-ready. We’re here to make you look good.
Oliver Wendell Holmes once said, “Many ideas grow better when transplanted into another mind than the one where they sprang up.” I guess this means teamwork really does make the dream work! With more minds comes more opportunity to capture creativity.
3. Let Mirus do the Matching
The success of your campaign lies in the quick-swiping hands of your chosen influencer. Mirus’ strategy is to provide a tailored list of ideal candidates for your approval. Trust: we have a great network and know the right people.
Travel Mindset agrees, 75% of professionals say that finding the right influencer is the most challenging part of this style of marketing. Mirus chooses influencers who align with your brand image and marketing objectives. We review their engaging audience and assess the hard data to prove their results. We’ve built strong relationships with our nationwide network of influencers over years of brand representation. It’s the trust in these relationships which make it easier for us to avoid influencer mistakes.
We recognize the importance of authenticity of Influencer posts. We consume the same media your potential customers do, so we place priority in recognizing bogus followers and block out fake influencers. Your marketing hours and budget are precious! Don’t waste any time or energy with phony social media personas.
We understand your brand image and voice, so why not allow us to do some perfect matching for you? Interested in seeing which Influencers match up with your brand? Let’s set up a call and discuss our influencer marketing services.
4. Rewarding Revenue Growth
If stimulating revenue and increasing website clicks interests you, we’ve got solutions. Yes, partnering with Mirus to use our influencer network can increase loyalty to your brand, but it can also drive traffic to your own website and social media channels. Creating that pathway for consumers to directly connect with you will give an extra boost to sales and revenue! Marketing can be expensive so it is important to optimize your budget in ways that will provide the most fruitful payoff. Influencer marketing with Mirus is a cost-efficient way to reach THOUSANDS of new and existing consumers.
According to Daily Digest, on average for every $1 spent on influencer marketing, a company makes $6.50 in revenue. When done correctly by experts, influencer marketing is a proven way to grow your brand.
Mirus uses in-depth data analytics to ensure that your website is growing in traffic and sales with discount codes or purchase links. If you prefer to move your products in specific accounts, our influencers can also tag the account or suggest they visit a specific retailer. It’s a win-win for both your brand and the accounts you’re maintaining!
Let our team of experts handle the logistics and management of your influencer marketing to ensure brand awareness, growth, and proven results. Interested in earning a high return on investment? Contact us to kick-off your Influencer program today.
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